Sports Marketing Essays - Hoops, , Term Papers

Sports Marketing The Grand Rapids Hoops and their marketing team are obviously in some serious trouble. Let me start out by commenting and some of the game we saw last week. When I first walked into the arena I didnt know what to expect, I had never been to a hoops game before. I had gotten there a little bit early so I figured that was the reason for the low attendance. As I waited until the game started only a few hundred more people had shown up. It was at this point when I realized that the Hoops were in some serious trouble. One of the first things I did when I got into the arena was to take a look at all the advertisements that were posted. Some of the backlit signs are saw were for the following: Budweiser, Bank 1, Voice Stream, Comerica, and News 3, there were also a few others that I did not mention. There were also some removable signs as well, but not nearly as many. A couple of the removable signs that I saw were for Franklin Express, and WXSP. In addition to those there were also signs about the shot clock for enterprise rent a car. I had never seen an add on the shot clock before and I dont think I really liked it there; it was too much into the game. The Hoops didnt have a wide variety of advertisements, it seemed like two or three companies were doing all of the advertising. And those companies that were doing all the advertising were getting advertisements put everywhere. There were even adds running on the projection television throughout the National Anthem. I think the main problem with their lack of attendance, is what we have said in class already. That problem is the Hoops arena, Van Andel is just way to big of an arena for the Hoops to be using. From there it just gets worse, its like the trickle down effect. The arena is way to big to be filled, and since it isnt filled no one wants to pay to advertise there. This only hurts the way they market their product as well. In the Hoops brochures, they say there is a phenomenal atmosphere, combined with intense fan fun. When I was there it didnt seem like the atmosphere was too phenomenal. If you are going to put a motto on your brochures and ads, you better make sure that you can provide what you are promising. If you cant supply what you promise, people will be disappointed no matter what happens at the game. Im sure that the motto would have been great back at the old arena, but not at Van Andel. I think the only thing that can really help the Hoops, is a smaller arena. People visit Ho ops games because of the fun and excitement that is provided, and Van Andel arena cant supply the correct environment. The way I see it, a lot of the things that went on throughout the game were very good ideas. I particularly like the idea of letting the little kids shoot around on the court before the game, this builds tremendous fan interaction. Another thing I thought was interesting was the play area, this seems like a really good idea. One of the other idea I really liked, was how the players stay around after the game to sign autographs. This idea is great, it builds a kind of bond between the player and the kids. Hopefully the kids will really enjoy that experience and ask their parents to take them back. Besides that, the basketball itself is really pretty good. I thought it was entertaining just watching the game, but it felt kind of like I was at home watching it because of all the silence. I think if the Hoop can get a smaller arena, it will solve a large amount of their problems. By doing this, it will intensify the atmosphere in the arena by providing more of a packed arena. By doing this it will also make the Hoops tickets seem more valuable, because there wont be as many to go around. It seems like everyone

3 Types of Not Only . . . But Also Errors

3 Types of Not Only . . . But Also Errors 3 Types of â€Å"Not Only . . . But Also† Errors 3 Types of â€Å"Not Only . . . But Also† Errors By Mark Nichol Confusion about the proper arrangement of words in sentences in which the correlative conjunctions â€Å"not only† and â€Å"but also† appear is manifested in various forms of erroneous syntax. The following sentences, accompanied by discussion and corrected versions, demonstrate three categories of mistaken sentence construction. 1. â€Å"Digital cameras are not only changing photography, but our lives.† The placement of â€Å"not only† here implies that the sentence will refer both to changing and to some other action that will occur because of the existence of digital cameras. (For example, â€Å"Digital cameras are not only changing photography but also altering our culture’s norms about privacy.†) But because changing is the operative verb for both parts of the comparison, it should precede â€Å"not only† and should be shadowed by also after the conjunction: â€Å"Digital cameras are changing not only photography but also our lives.† 2. â€Å"His hard work in math class has not only helped him make the most of his abilities but also to gradually improve them.† The phrase â€Å"not only† is misplaced in this sentence it should follow the verb phrase â€Å"has helped,† rather than be inserted between the two words which is also complicated by an extraneous use of to before the phrase â€Å"gradually improve them.† That placement would be appropriate only if it matched a to inserted before â€Å"make the most of his abilities.† But to following a form of help and a noun or pronoun is unnecessary: â€Å"His hard work in math class has helped him not only make the most of his abilities but also gradually improve them.† 3. â€Å"I think of her both as an example of someone who does her work with care and pride but also as someone who treats others respectfully.† This sentence mixes two phrasing forms for making comparisons: â€Å"both . . . and† and â€Å"not only . . . but also.† For the sentence to make sense, use one or the other: â€Å"I think of her both as an example of someone who does her work with care and pride and as someone who treats others respectfully† or â€Å"I think of her not only as an example of someone who does her work with care and pride but also as someone who treats others respectfully.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:How to Punctuate References to Dates and TimesPeople versus Persons50 Plain-Language Substitutions for Wordy Phrases