Analysis Of Nelly In Wuthering Heights - 1577 Words

Jessica walks into school to find two kids in a full fledged fight. Jessica did not know what to do, she was in shock, so she stood there and watched. Suddenly, a teacher arrives and demands everyone to go into her room; she then takes note of everyone involved in the situation. After school, Jessica is asked to meet the teacher and principal for a short meeting regarding the incident. They wanted her view because she was a witness she was able to retell the story exactly how it happened. In the teacher’s mind she was the most reliable source because she was a bystander, she was not involved in the fight, just someone who had a first hand experience. Would you agree with the teacher’s selection of her, would you agree she is the most†¦show more content†¦I’ll not promise to keep them† (Bronte 83). She is promising to not give her special treatment, to not favor her over Heathcliff or anyone else. In turn, she does not sway the reader to favor Heat hcliff over Catherine or vice versa. She allows the reader to decide on their own how they feel about the relationship. Nelly also allows the reader to interpret on their own about how they feel about Heathcliff and Catherine’s relationship. Heathcliff and Catherine both talk to Nelly directly about their feelings regarding their relationship, allowing her to reliably unveil to the reader the truth behind how they feel. Catherine talks about how â€Å"he’s more myself than I am. Whatever our souls are made of, his and mine are the same† (Bronte 81). And Heathcliff, referring to Catherine, says, â€Å"I cannot live without my life! I cannot live without my soul† (Bronte 169). With both of them directly coming to her and expressing their feelings she is able to transparently show the reader exactly how they feel. Whereas if Catherine or Heathcliff were to retell the story they would have their own assumptions about how the other one feels, in turn likely sw aying the reader’s viewpoint. But Nelly knows for a fact and tells it that way. She also knows for a fact how Edgar and Isabella feel about Heathcliff and Catherine’s relationship first hand. She hears Edgar tell Catherine, â€Å"It is impossible for you to be my friend, and his at the same time; and I absolutely require to know which youShow MoreRelatedWuthering Heights By Emily Bronte1555 Words   |  7 Pages2015 Wuthering Heights (1847) by Emily Brontà « Introduction The novel Wuthering Heights was written in 1847 by Emily Brontà «. The plot unravels with Lockwood visiting his landlord at Wuthering Heights; as Lockwood stays the night, he starts to discover items within the home and later a fatal vision appears, which causes him great curiosity. Lockwood returns back to his residence at Thrushcross Granges and listens to the history of his landlord, Heathcliff; told by an old servant at Wuthering HeightsRead MoreThe Depth of Emily Brontes Wuthering Heights884 Words   |  4 PagesWuthering Heights was written by Emily Bronte’. It would be the least to say her imagination was quite impressive. Through imagination as a child, Bronte’ and her sisters would write children stories, which inspired some popularly known novels. Wuthering Heights contains crossing genres, changing settings, multiple narrators, and unreliable narrators. George R. R. Martin wrote the book Game of Thrones, which is one of the modern day novels that contain se veral of Emily Bronte’s writing techniquesRead MoreEmily Brontes Wuthering Heights: Mental Illness and Feminism1663 Words   |  7 Pages Novels are often taken by the reader at face value, and are never looked into on a deeper level. It is important to search for more than what is seen in a literary work. Wuthering Heights is a great example of a book with its own hidden secrets that can surface with a little research. Emily Bronte’s Wuthering Heights depicts the oppression of women from mentally unstable individuals. Overview of Author Emily Bronte was born in Yorkshire, England on July 30, 1818 (â€Å"Emily Jane Bronte 1), to a familyRead MoreEssay on The Depth of Emely Brontes Wuthering Heights1345 Words   |  6 PagesWuthering Heights was written by Emily Bronte’, although she first published her novels under a gentleman’s name. Her famous novel has become a classic in English literature. It would be the least to say her imagination was quite impressive. Through her child imagination, Bronte’ and her siblings would write children stories. â€Å"Emily’s childhood created an imaginary nation, originating from the numerous poems devoted to the doings of the Gondals† (Bradner 129). The ‘Gondal’ poems they wrote inspiredRead MoreAnalysis Of Emily Bronte s Wuthering Heights 1589 Words   |  7 PagesVictoria Embry Outside Reading Analysis Wuthering Heights Tramel – 2nd period November 4, 2016 Introduction The self-consuming nature of passion is mutually destructive and tragic. The gothic Victorian novel, Wuthering Heights, was written by Emily Bronte and published in 1847 where Bronte challenges ideas of religious hypocrisy, social classes, gender inequality and mortality. Wuthering Heights was first ill received being too much removed from the ordinary reality in the mid-nineteenth-century;Read MoreThe Marxist Mirror Of Emily Bronte s Wuthering Heights 1010 Words   |  5 Pagesdependent on their social, political, economic beliefs. These issues which juxtaposed capitalism and fundamentally demanded equality, were extremely prevalent throughout Emily Bronte’s life, which occurred during the 19th century. The novel ‘Wuthering Heights’ which was written by Bronte, was published a paltry three months before ‘The Communist Manifesto’ was initially released. This ultimately proves the underlying struggle of societal inequality throughout the 19th century . †To-day, Edgar LintonRead MoreWuthering Heights Gothic Analysis1048 Words   |  5 PagesThis passage belongs to the novel Wuthering Heights, published in December 1847. It is the only novel written by Emily Brontà « and it became popular after her death. She was born in Thornton, Yorkshire in 1818. She was raised along her brother and her two sisters by her father, a smart clergyman, due to the fact that her mother died when she was very young. She lived a very quiet life whilst she went occasionally to Haworth in order to expand her knowledge and imagination. She also wrote poems asRead MoreEssay about Nelly in Emily Brontes Wuthering Heights2304 Words   |  10 PagesNelly in Emily Brontes Wuthering Heights In a novel where everything is turned upside down and every character plays a role they probably shouldn’t, Nelly Dean’s role is the most ambiguous. As both Lockwood’s and the reader’s narrator, Nelly plays the role of the storyteller. Yet at the same time, Nelly is also a character in the story that she tells, occupying a vast array of roles. As a character within her own tale, Nelly attempts to manipulate the actions of her fellow characters. TheRead MoreLove In Wuthering Heights Essay1261 Words   |  6 PagesThe story of Emily Brontà «s Wuthering Heights has been one of the most influential and powerful piece of literature ever written. After being published, it garnered a lot of interest because of the theme that was deemed misleading and critically unfit for society. The main theme of the book revolves around the evolution of love, passion and cruelty. During the first half of the book, Catherine showed different types of love for two different people. Her love for Heathcliff was her everythingRead More Wuthering Heights Heathcliff Essay1836 Words   |  8 PagesWuthering Heights Heathcliff Heathcliff is introduced in Nellys narration as a seven-year-old Liverpool foundling (probably an Irish famine immigrant) brought back to Wuthering Heights by Mr. Earnshaw. His presence in Wuthering Heights overthrows the prevailing habits of the Earnshaw family, members of the family soon become involved in turmoil and fighting and family relationships become spiteful and hateful. Even on his first night, he is the reason Mr. Earnshaw breaks the toys he had bought

The Birthday Party Free Essays

â€Å"Birthday Party† Love can fade away or be lost by even the strongest of couples in the view of society. The â€Å"Birthday Party,† by Katharine Brush relates the relationship of two â€Å"unmistakably married† couple, out for a small celebration, which goes wrong as an example of love that can not always be sustained by age. As couples get older it is harder to sustain love in front of society, and Brush shows the idea by incorporating symbolism, tone, and point of view to the story. We will write a custom essay sample on The Birthday Party or any similar topic only for you Order Now Brush uses the tone to build up the audience’s emotions toward the married couple and also identify why the situation occurred. In the begging she mentions that they looked â€Å"unmistakably married† which emphasizes the bond of love that appears on the outside. The physical aspect of their relationship is good to show because it lets society know that there is a strong bond, making it easier for the audience to react in the shocked way that they did when the incident occurred. The contradicting choice of words of Brush when describing the incident also gives the confusion that something is not right. By using fadingly pretty, beamed with shy pride, unmistakably married, hotly embarrassed and not pleased you can see a foreshadowing of what may happen according to the mixed signals. In a way, it has the reader thinking back and fort whether this is love after a long period of time. What seems to be an ordinary day out, turns into a small celebration in which we can compare the minor events as symbolism to their love. The cake that was brought out showed the wife’s affection for her husband, therefore simply signified her love to him. When the cake was rejected by the husband, it meant that the husband had little interest in her love. This reveals that the strong physical relationship that the audience saw in the beginning is false now that they see the husband hotly mad. It shows that their love is slowly decaying in front of society. The fact that they are out in public illustrates the judgment of all to what love truly is, difficult to manage as time goes on. People will always be judgmental of couples and their relationship which is why Brush describes the wife as wearing a â€Å"big hat. The big hat that she wears, after she has been humiliated by her husband, represents what most girls do during emotional tolls. They use them to cover up their emotions so that they are not pitted on by others. This attempt to hide does not work very well because Brush describes the scene where the narrator shows a sign of pity for the lonely sobbing woman. In this short story love has shifted the couple’s relationshi p in a serious way which gives the audience an opinion of how they should react according to their point of view. There are many biased forms to interpret who is to blame for a fallen relationship. The way that Brush describes the story and from what point of view she portrayed the situation it seems as though there is a feminist background on who is to blame for this relationship. Describing the woman more dramatically, â€Å"fadingly pretty† and â€Å"in a big hat,† than the man, it implies that she finds the woman to be more presentable to society; therefore carrying more about how people see her. There is evidence of acting dramatically. When she cried inside the restaurant, it can most likely show that from the point of view of the audience she was the helpless one with a broken heart and the man was very rude. Throughout life the bond of love is seen in society in different ways than they are seen in the inside. Society can change the view of love as Brush shows that love is can’t be predicted and that hopeless love is possible. If there is no hope for love as an older couple that it shows us what couples of today’s generation will go through. How to cite The Birthday Party, Papers The Birthday Party Free Essays Have you ever been so afraid that you have felt that even your hair trembled? When a delightful day starts and you are full of life but suddenly you think you are not going to tell your friends and family how much you love them, and how much you miss them before you die. At 7 o’clock in the evening I went to the cinema with some friends to celebrate my birthday. I knew that something was going wrong. We will write a custom essay sample on The Birthday Party or any similar topic only for you Order Now I knew that, that night wasn’t an ordinary night. I knew I had to go home on foot and not by car. Everything and everyone was different. My friends arrived and we decided to watch a horror movie, â€Å"Gothika†. We entered the screen but something strange happened. There weren’t any other people! In the middle of the movie somebody was calling me. I did not know the number, so I did not answered but whoever it was, he kept calling. I answered. A creepy voice whispered, â€Å"It will rain tonight.† I told my friends about it, and they laughed. â€Å"Leoni don’t be crazy! It’s just a joke! This morning the sun was shining it will not rain! â€Å"Come on do not be afraid. Calm down Leoni!† Peter soothed. â€Å"The movie we have chosen is a bit scary and she is afraid. Calm down Leoni!† Epaminondas whispered. â€Å"She is just not in a good mood.† Maria said. â€Å"I am telling you there was something scary with those words, something strange.† I whispered. At about 11:25 everybody left and I started walking back home. There was a full moon. A terrifying wind made the trees rustle. The wind whistled through the leaves like a wining sound. I was so frightened. I felt like someone was coming after me. I saw a narrow road and I decided to go home from there. Suddenly, it started raining. I panicked. A howling voice whispered, â€Å"I told you, it will rain.† Blood boomed in my ears. I wanted to run away or close my eyes and be at home but it could not happen. While I was thinking about any ideas dealing with my scariness I saw an old lady. She was a short, fat lady and with grey hair. Was she behind this bad joke? She seemed like an ordinary woman with droopy eyes and short hair. I started walking towards her when a black figure appeared. Who was he? Was he someone she knew? Was he the one that phoned me? What was this night about? The man had long, black hair and almond eyes. He was carrying something. A knife! I wanted to warn her but I couldn’t move. I was stuck and I couldn’t move my legs. I called Maria she was sleeping. Jane was sleeping too. What shall I do? Who shall I phone to come and help me? What if it was all my imagination? I phoned Chris, I didn’t say much. I just told him to come to the narrow road, near the cinema. The woman was still there. She seemed to be looking for something. The man was still behind her. I told Chris to pull me just to try and move my legs. I could walk! I could run! But I couldn’t run for long until I stopped in front of the old lady. While trembling I asked, â€Å"What are you looking for?† â€Å"My umbrella, child, didn’t anyone tell you it would rain tonight? You are all wet. Come, take my jacket!† she said. I looked behind me and I saw the man walking away. The figure became one with the dark night. When I turned around I saw him. My heart was beating so fast and I could hardly breathe. It missed a beat! He opened his mouth to say something and I noticed that he was missing a tooth. He was very scary. He whispered, â€Å"Didn’t I tell you it would rain? You thought I was joking. You did not believe me! I will make you believe me!† â€Å"Chris! Chris! Where are you?† I shouted. I opened my eyes. Chris and my friends were next to me. They were all smiling but you knew they were upset. â€Å"†Was the film so boring that you slept while we were watching it?† Chris asked. â€Å"It was a nightmare! Thank God!† I called. â€Å"You have a missed call from an unknown number.† Epaminondas said. â€Å"Oh no!† I shouted. â€Å"What’s wrong?† Maria asked. â€Å"I saw a nightmare. Don’t tell me to explain it because I cannot. Please can somebody do me a favour?† I asked. â€Å"Whatever you want! We will always be there for you!† Joanna shouted. â€Å"Can you phone this number back?† I asked. â€Å"Sure.† Joanna said. She phoned. She waited. She phoned another time. Nobody answered. She phoned from her mobile. Again. No answer. â€Å"Leoni are you sure this is the right number?† She asked. â€Å"Yes. This was the number that phoned me.† I whispered. â€Å"But†¦Ã¢â‚¬ She mumbled. â€Å"But what? What is wrong? Tell me!† I cried. â€Å"This number is not in use.† She whispered. â€Å"It is! Look it is calling me again.†Ã¢â‚¬  I complained. â€Å"Answer it.† Maria suggested. â€Å"I t will rain tonight!† A creepy voice whispered. â€Å"Oh no! This cannot be happening! Can you take me home? Please?† I asked desperately. â€Å"Hello? Can you hear me? Maria? Joanna? Chris? Epaminondas?† I shouted. But nobody could hear me. It seemed that I was trapped somewhere and nobody could hear me or even see me. Yes†¦I was dreaming!!!!!!!! I opened my eyes and suddenly the lights went on, a chorus of happy voices yelled happily happy birthday to me! How to cite The Birthday Party, Papers

Marketing Strategy for Sony Free Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Strategy for Sony. Answer: Marketing Strategy for Sony involves steps to attain future competitive position for achievement of goals of the company(Samiee 2010). Marketing strategy allows for creation of sustainable competitive advantage. It involves analysis of the current position of the company and then determining future course of action. Demographic Target Penetration: Sony manufactures products that cater to varied types of demographic group. Its market segment comprises of retail category and it plans to expand it further for womens market. Sony has analysed that women sales can contribute to 80% of purchase decisions made and over half the sales made. Designing promotional strategies to attract women will help the Company broaden market scope. Differentiation: Another marketing strategy that has been used by Sony is related to differentiation strategy. Sony expends huge amounts towards research and development activities, which are bent on innovation. Its innovativeness in consumer electronic goods especially television has made the Company market leader in the segment. High quality picture and sound of its television has made it market leader. Its innovative endeavors are focused on building a brand with high quality, convenient and unique in nature. Pricing Strategy: While introducing its product in the market Sony, keeps price at higher levels and then generally lowers it later. Market skimming pricing method, product bundle pricing and product line pricing methods are used by Sony. Prices are set by the Company based on features of the product that are accompanied along with it. It offer discounts for various sales promotions during peak seasons to attract more customers. It provides discount during sports season, seasonal discounts, Christmas and during other period. Customer Relationship Management (CRM): Sony continuously communicates with customers by means of personal communication. The Company takes feedback from its customers that forms basis of market research. These feedbacks allow development of marketing strategy. The Company welcomes feedback, suggestions and ideas from customers, which are then sent across to the product development team(Berthon 2012). This has highly affected its marketing endeavors as the process of marketing is seen to be a continuous effort. Incorporation of E-business: Sony wants to communicate continuously with its customers; in order to achieve this it has adopted e-business. Through e-business it maintains steady communication with its resellers, corporate and retail customers and other businesses. This has allowed to maintain steady link with suppliers and stores. Customers can obtain any information related to Sonys product such as purchasing to downloading of drivers. This extended features of e-business has allowed Sony to market its products readily. Social Awareness Program: Sony has been participating in various social programs that has allowed effective management related to customer relationship management (CRM). Social awareness program of Sony has enhanced its brand name and increased brand loyalty, which is a crucial component of marketing strategy. References Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Samiee, S., 2010. Advancing the country image constructa commentary essay.Journal of Business Research,63(4), pp.442-445.

Sports Marketing Essays - Hoops, , Term Papers

Sports Marketing The Grand Rapids Hoops and their marketing team are obviously in some serious trouble. Let me start out by commenting and some of the game we saw last week. When I first walked into the arena I didnt know what to expect, I had never been to a hoops game before. I had gotten there a little bit early so I figured that was the reason for the low attendance. As I waited until the game started only a few hundred more people had shown up. It was at this point when I realized that the Hoops were in some serious trouble. One of the first things I did when I got into the arena was to take a look at all the advertisements that were posted. Some of the backlit signs are saw were for the following: Budweiser, Bank 1, Voice Stream, Comerica, and News 3, there were also a few others that I did not mention. There were also some removable signs as well, but not nearly as many. A couple of the removable signs that I saw were for Franklin Express, and WXSP. In addition to those there were also signs about the shot clock for enterprise rent a car. I had never seen an add on the shot clock before and I dont think I really liked it there; it was too much into the game. The Hoops didnt have a wide variety of advertisements, it seemed like two or three companies were doing all of the advertising. And those companies that were doing all the advertising were getting advertisements put everywhere. There were even adds running on the projection television throughout the National Anthem. I think the main problem with their lack of attendance, is what we have said in class already. That problem is the Hoops arena, Van Andel is just way to big of an arena for the Hoops to be using. From there it just gets worse, its like the trickle down effect. The arena is way to big to be filled, and since it isnt filled no one wants to pay to advertise there. This only hurts the way they market their product as well. In the Hoops brochures, they say there is a phenomenal atmosphere, combined with intense fan fun. When I was there it didnt seem like the atmosphere was too phenomenal. If you are going to put a motto on your brochures and ads, you better make sure that you can provide what you are promising. If you cant supply what you promise, people will be disappointed no matter what happens at the game. Im sure that the motto would have been great back at the old arena, but not at Van Andel. I think the only thing that can really help the Hoops, is a smaller arena. People visit Ho ops games because of the fun and excitement that is provided, and Van Andel arena cant supply the correct environment. The way I see it, a lot of the things that went on throughout the game were very good ideas. I particularly like the idea of letting the little kids shoot around on the court before the game, this builds tremendous fan interaction. Another thing I thought was interesting was the play area, this seems like a really good idea. One of the other idea I really liked, was how the players stay around after the game to sign autographs. This idea is great, it builds a kind of bond between the player and the kids. Hopefully the kids will really enjoy that experience and ask their parents to take them back. Besides that, the basketball itself is really pretty good. I thought it was entertaining just watching the game, but it felt kind of like I was at home watching it because of all the silence. I think if the Hoop can get a smaller arena, it will solve a large amount of their problems. By doing this, it will intensify the atmosphere in the arena by providing more of a packed arena. By doing this it will also make the Hoops tickets seem more valuable, because there wont be as many to go around. It seems like everyone

3 Types of Not Only . . . But Also Errors

3 Types of Not Only . . . But Also Errors 3 Types of â€Å"Not Only . . . But Also† Errors 3 Types of â€Å"Not Only . . . But Also† Errors By Mark Nichol Confusion about the proper arrangement of words in sentences in which the correlative conjunctions â€Å"not only† and â€Å"but also† appear is manifested in various forms of erroneous syntax. The following sentences, accompanied by discussion and corrected versions, demonstrate three categories of mistaken sentence construction. 1. â€Å"Digital cameras are not only changing photography, but our lives.† The placement of â€Å"not only† here implies that the sentence will refer both to changing and to some other action that will occur because of the existence of digital cameras. (For example, â€Å"Digital cameras are not only changing photography but also altering our culture’s norms about privacy.†) But because changing is the operative verb for both parts of the comparison, it should precede â€Å"not only† and should be shadowed by also after the conjunction: â€Å"Digital cameras are changing not only photography but also our lives.† 2. â€Å"His hard work in math class has not only helped him make the most of his abilities but also to gradually improve them.† The phrase â€Å"not only† is misplaced in this sentence it should follow the verb phrase â€Å"has helped,† rather than be inserted between the two words which is also complicated by an extraneous use of to before the phrase â€Å"gradually improve them.† That placement would be appropriate only if it matched a to inserted before â€Å"make the most of his abilities.† But to following a form of help and a noun or pronoun is unnecessary: â€Å"His hard work in math class has helped him not only make the most of his abilities but also gradually improve them.† 3. â€Å"I think of her both as an example of someone who does her work with care and pride but also as someone who treats others respectfully.† This sentence mixes two phrasing forms for making comparisons: â€Å"both . . . and† and â€Å"not only . . . but also.† For the sentence to make sense, use one or the other: â€Å"I think of her both as an example of someone who does her work with care and pride and as someone who treats others respectfully† or â€Å"I think of her not only as an example of someone who does her work with care and pride but also as someone who treats others respectfully.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:How to Punctuate References to Dates and TimesPeople versus Persons50 Plain-Language Substitutions for Wordy Phrases

Law Assignment Example | Topics and Well Written Essays - 2250 words

Law - Assignment Example Winston cannot be defined as a consumer and therefore cannot rely on the rights awarded under the Sale and Supply of Goods to Consumers Regulations. An express term of a contract is that which is expressly agreed by the parties, either orally or in writing. As a general rule, the courts hold the written document as a complete agreement so that the terms inscribed within form the total extent of the contract and no further terms may be added or varied later by external evidence (Jacobs v. Batavia & General Plantations Trust Ltd. [1924] 1 Ch 287). However, since this instance is concerned with misrepresentation and terms which are implied into the contract (Hutton v. Warrren [1836] 1 M & W 466), the courts are seen to cater to parole evidence wherever necessary and the rule is likely to be excluded. In this instance, the express agreement necessarily includes the requirements mentioned in the standard form contract stipulating inter alia the description of the vehicle: â€Å"White Tra nsit XL, 48072 miles† as well as the exclusion clause mentioned. Moreover, it would also include the express oral representations that pertain to the description of the vehicle, â€Å"†¦ just the vehicle for you†¦ 48,000 miles on the clock, barely run in for a van like this †¦ and all the storage space you’re likely to need †¦Ã¢â‚¬ . ... v. SS Turid (Owners) [1992] 1 AC 397), or it may be implied by common law, where the term must not just be reasonable but also equitably just and â€Å"necessary to give business efficacy† to the contract (Lord Simon in BP Refinery (Westernport) Pty Ltd v. Shire of Hastings (1978) ALJR 20, 26). The terms implied by Statute of the Sale of Goods Act 1979 are more applicable to Winston’s situation. Application of Sale of Goods Act 1979 Sale by Description Where the goods are described before they are sold, there is an implied condition that they correspond to that description (s. 13). It is arguable what the description of the van actually completely comprises, as Daly never expressly agreed that the maximum load of the van in question is 1 ton, even though it was later discovered by the registration documents to be 0.5 tons. It is accepted that a â€Å"White Ford Transit XL† with 48000 miles falls part of the description, but the maximum load and capacity was never stipulated, even though Winston mentioned the specifications of the earlier van with which the new one had to be replaced; the earlier van fitted the requirements at 200 feet capacity and 1 ton load, the new van had 150 feet capacity with 0.5 tons maximum load, which fell short of requirements. Thus, if this falls part of the description, Winston may be allowed to reject the van on the basis of a breach of s.13. This is further supported by the fact that Daly had special knowledge in dealing with vans, and reliance was placed by Winston on his word (Harlingdon and Leinster v Christopher Hull Fine Art Ltd (1990)). For the purposes of a breach of description, it is irrelevant that Winston examined the van before purchasing (s. 13(13)). The description

HR Planning at Qantas Essay Example | Topics and Well Written Essays - 1750 words

HR Planning at Qantas - Essay Example In this situation organizations have been increasingly trying to find out what employees think and want from them1. The question of trade union has an important role to play in this context. They are meant to ensure that employees desires are satisfied and that they get a proper working environment and culture for conducting their jobs conveniently and comfortably too. It is also crucial that the strategies that the management undertakes are willingly accepted by employees and unions in order to ensure to make them effective and successful. Employee’s acceptance of the organizational strategies accounts for a key factor for their effective implementation. The project seeks to present the present situation at Qantas Airways which Australia’s flag carrier and regarded as one of the most well known airlines in the world. The company’s maintenance and repair costs account for one of the most expensive in the world; however, they are the least efficient at the same ti me. The most important and prominent contingency faced by the company was to implement any plan as the staff were not willing to accept in change initiated by the management. As presented by Kavanagh and Ashkanasy, (2006), any change management strategy must strive to bring about a complete cultural change in the organization in order to be successful and the most important component in this change process is effective communication and transparency and must be led under proper and competent leadership .... Strategic contingencies affecting the strategic choices that Qantas has from theoretical and practical perspective and effect of the choices on human resource planning The most important and prominent contingency faced by the company was to implement any plan as the staff were not willing to accept in change initiated by the management. As presented by Kavanagh and Ashkanasy, (2006), any change management strategy must strive to bring about a complete cultural change in the organization in order to be successful and the most important component in this change process is effective communication and transparency and must be led under proper and competent leadership2. The various contingencies towards bringing out the changes can be discussed under the certain theories and models3. The primary change management principles are discussed as under. Figure 1: Primary Change Management Principle (Source: Hiatt & Creasey, 2003, P. 15) In this case the resistance towards change is primarily th e main focus of concern. The main aim was to reduce the maintenance costs for which new maintenance regulations were attempted to be implemented. The new maintenance regulations were issued by the Civil Aviation Safety Authority to align the functioning of the airline in accordance to that followed by the European airlines. It also tries to make further advancement in its technologies and services. He realized that the numerous people were responsible for maximizing the profitability of the aircraft in terms of fuel efficiencies and introduction of new products and services. However, it was also realized that the maintenance costs and repair costs were extremely high and this required a complete