Not in my own words.

Not in my own words. Between June 1st and today, I have: written 5 versions of my medical school personal statement completed two separate medical school primary applications (AMCAS, TMDSAS) finished 11 secondaries, each with an average of 3 short essays not to mention other random essays for programs/internships and so on. Through all this, Ive learned that writing for an admissions or selections committee is HARD. Its not like blogging where you can write whatever you want, however you want. No, personal statements are written differently than CVs which are written differently than cover letters, and so on. Its been an up and down roller coaster of editing, getting feedback, and editing some more. In the midst of all this, Chris sent me this article to read, and it cleared up my thoughts/helped me out immensely. And so, I thought Id share. I hope this article useful to all of you as you embark on college apps/scholarship apps, etc! It definitely helped me :) Credit: Vince Gotera, University of Northern Iowa (http://www.uni.edu/~gotera/gradapp/stmtpurpose.htm) How to Write a Great Statement of Purpose Vince Gotera English Language and Literature University of Northern Iowa January 2006 The Statement of Purpose required by grad schools is probably the hardest thing you will ever write. (Incidentally, the statement of purpose may also be called an Application Essay, Objectives for Graduate Study, Personal Background, Cover Letter, or some comparable title.) I would guess virtually all grad-school applicants, when they write their first draft of the statement of purpose, will get it wrong. Much of what you have learned about writing and also about how to present yourself will lead you astray. For example, heres an opening to a typical first draft: I am applying to the Master of Fine Arts program in creative writing at the University of Okoboji because I believe my writing will blossom at your program since it is a place where I will be challenged and I can hone my writing skills. Hows that? Its clear, its direct, and it strokes the MFA program, right? Wrong. All of it is obvious and extraneous. The admissions committee knows you are applying to their MFA program because everyone in the stacks of applications they are reading is applying for the same thing. The admissions committee will also know that your writing will blossom there since they feel they have a strong program. Of course you will be challenged â€" all undergrads going on to a grad program will be challenged, no matter how well-prepared they think they are. And of course the new grad student will hone [her] writing skills â€" isnt that the main purpose of the MFA program? Lets assume the required length of this particular programs statement of purpose is 300 words. Well, with this opening you will have used up 15% of your space saying virtually nothing. 15%! In fact, not only is this opening paragraph obvious, extraneous, and space-stealing, its boring! Imagine whos reading this and where: five professors locked in a room with 500 applications. Do you think this opening paragraph will command their attention? Will they read the rest of this statement of purpose with an open mind that this applicant is the kind of student they want? Will they remember this application later? You be the judge. Remember what you learned in first-year composition? You need a hook. A former student of mine applying to enter a masters program in library science had a great hook. I dont remember Susans exact words, but the opening paragraph of her statement of purpose went something like this: When I was eleven, my great-aunt Gretchen passed away and left me something that changed my life: a library of about five thousand books. Some of my best days were spent arranging and reading her books. Since then, I have wanted to be a librarian. Okay its clear, its direct, its 45 words, and, most important, it tells the admissions committee about Susans almost life-long passion not just for books but for taking care of books. When the committee starts to discuss their best picks, dont you think theyll remember her as the young woman who had her own library? Of course they will, because having had their own library when they were eleven would probably be a cherished fantasy for each of them! Suppose Susan had written this opening paragraph instead: I am honored to apply for the Master of Library Science program at the University of Okoboji because as long as I can remember I have had a love affair with books. Since I was eleven I have known I wanted to be a librarian. Thats 45 words too. Do you think the admissions committee will remember this application among the 500 applications they are wading through? Probably more than half of the applications, maybe a lot more than half, will open with something very similar. Many will say they have had a love affair with books â€" that phrase may sound passionate until youve read it a couple of hundred times. All of us have had some event, some experience, like my students personal library at eleven, which drives us toward the discipline(s) we inhabit. I was speaking to a group of students recently about this. One student â€" lets call her Jennifer â€" said she wanted to get a masters degree in speech therapy. When I asked her why, Jennifer said she had taken a class in it for fun and really loved it. But then I pressed her: was there some personal reason she found that field significant enough to spend her whole life doing it? At first Jennifer said no, but after more questioning she revealed that her brother had speech problems. This was a discovery to her; she had not entered the field with that connection in mind â€" at least not consciously. But there it was; Jennifer now had her hook. You have to really dig. Be introspective. Dont settle for I love this field. Why do you love this field? Why do you want to work in this field for the rest of your life? Why does it complete you? Cut through the bull you tell your parents and relatives and friends. What is your truth? Find it and then find a memorable way to say it. Grad schools require the statement of purpose not only because they want to find about you as an applicant, they want you to really think about why you are taking such a life-changing step â€" truly and profoundly why. Okay, back to the scene of the five professors surrounded by stacks of applications, maybe more than 500. Do you know who they are? What they want? What they like to eat? Obviously, no. Conversely, do they know you? Well, no. But the statement of purpose is your chance to help them get to know you! Your statement of purpose should portray you as a person, not just an application among hundreds of others. Not just paper and ink. Heres one way to do it. When I was an undergrad senior first applying for grad schools, I knew a grad student â€" Ill call him Nigel â€" who told me he had written a three-sentence statement of purpose to get into Stanford: I want to teach English at the university level. To do this, I need a PhD. That is why I am applying. That was the whole thing. Thats only half of 45 words. It certainly portrays Nigel as brash, risk-taking, no-nonsense, even arrogant. If this is how you want to portray yourself, then by all means do this. But you should also know that Nigels statement of purpose is an all-or-nothing proposition. You can bet there will be members of probably any admissions committee who will find Nigels statement of purpose offensive, even disrespectful. And they might not want such a student at their school. But then I suppose Nigel wouldnt want to be a student at that school, either. Try to make your paper-and-ink self come alive. Dont just say, I used to work on an assembly line in a television factory, and one day I decided that I had to get out of there, so I went to college to save my own life. How about this: One Thursday, I had soldered the 112th green wire on the same place on the 112th TV remote, and I realized the solder fumes were rotting my brain. I decided college would be my salvation. Both 35 words. Which narrative do you think will keep the admissions committee reading? Tell stories (briefly). Use vivid language. Be specific. Be dynamic. Liven up a moment in the lives of those five professors trapped with those 500 applications. Maybe 600. Maybe more. At the same time, be careful not to be glib. Dont be slick. Dont write your application in a sequence of haiku. Dont put in photos. Just be yourself, but a more heightened version of yourself in words (since face-to-face nuance and gestures wont be there to help). Remember your statement of purpose should portray you as (1) passionately interested in the field; (2) intelligent; (3) well-prepared academically and personally; (4) able to take on the challenges of grad school; (5) able to have rapport with professors and fellow grad students â€" in other words, collegial; (6) able to finish the graduate degree in a timely fashion; and (7) a potentially outstanding representative of that grad school in your future career. Thats a lot to cover in a few hundred words (the length of a statement purpose, as required by different schools, tends to be around 300 to 1000 words). Passionate interest in the field will be covered by the kind of hook I have described above. Intelligence will be conveyed by the overall writing, organization, expression, etc. of your statement. Being well-prepared can be demonstrated by using the lingo of the field (theory, craft, etc.), describing the specific kinds of coursework and other accomplishments you have in the field. Ability to take on the challenges of grad school can be shown by describing the rigor of the work you have done. Collegiality is not particularly important but is nevertheless a factor â€" if you can show yourself as a generally nice and cooperative person, that will do â€" just be true to your own style. Ability to finish the graduate program can be conveyed implicitly by your success thus far and more explicitly if you can tell some (brief) story about a dverse obstacles you have overcome. Being a future outstanding representative can be implied by your being an outstanding representative of your undergraduate school â€" for example, dont bad-mouth your current college or professors. Often, grad schools will ask you to address other or similar qualities as Ive listed above. Just use common sense in focusing on each. Dont address them in the same order as the grad school has listed. Combine them; rearrange them; do whatever you need to do to show yourself as an imaginative person, not a parrot following a line of Brazil nuts to crack. If you have some problematic academic background, address that as well to reassure the admissions committee. For example, lets say that you got all Cs one semester. Take a (brief) paragraph to explain that you had some emotional setback that semester but then demonstrate how your grades have been sterling since then, and that you now have a 3.83 grade-point average in the discipline. If you spin this well, your story will enhance the admissions committees image of you as someone with the abilities to take on challenges and to finish on time. Heres an organization I would recommend: (1) passionate hook; (2) segué to your background in the field; (3) specific classes by title and professors you have had (especially if well-known in the field); (4) related extracurricular activities (especially if they hint at some personal quality you want to convey); (5) any publications or other professional accomplishments in the field (perhaps conference presentations or public readings); (6) explanations about problems in your background (if needed); and (7) why you have chosen this grad school (name one or two professors and what you know of their specific areas or some feature of the program which specifically attracts you). I should probably expand on item 7. This is a practical issue as well. If you are applying to ten grad schools, its a mismanagement of time to write ten separate, tailored statements of purpose. Items 1 through 6 above can be exactly the same for all the statements. Then when you get to item 7, put in a different paragraph for each school. Remember this means the ten statements will all be as long, in terms of word count, as the shortest required length among the ten schools. If the shortest length is 300 words, probably that length will be okay for the 500-word school (in fact the admissions committee at the 500-word place may see you as savvy for not going on and on). But those 300 words will clearly not work for the 1200-word school, so youll need to expand that one. Dont pad. Find other engaging material in your background. About mentioning professors at each grad school: doing this will portray you as someone who has done her homework, as someone who is genuinely interested in the field, enough to have done some prefatory work in that area. Dont just mention their names (anyone who can browse a web site can do that). Say something of substance about each professor by name, something that reveals you know and appreciate that persons work. Dont necessarily pick the most famous professor at the grad school; chances are many other applicants will do the same, and the admissions committee members will soon be unconsciously filtering those mentions out. (Besides, the most famous professor doesnt always work with all graduate students or may be out of town half the year, and you may come off as naive if you say youre looking forward to working with her.) Find a lesser-known professor whose work truly intrigues you (and truly is the operational word here). Then say something about what you know of that profess ors work â€" remember that person may be on the admissions committee. Dont suck up â€" dont be a sycophant. Be fair and honest. Be sure to show your statement of purpose to several professors. Remember they will have different ideas about what constitutes an appropriate and effective statement of purpose. If one of your professors has a connection with a specific grad school, she may have some inside knowledge about what kind of statement of purpose will work best at that school. Make your final editing decisions based on what will convey you most accurately as you see it. Again, be specific, be dynamic, come alive on paper. Continue to get advice from your professors on later drafts. Proofread your statement of purpose. Copyedit for consistency, accuracy, and style. Ask your friends to copyedit and proofread your statement; perhaps you can do the same for them if they are also applying for grad school. Remember that style in writing can be parallel to style in dress: the second affects your image in person while the first affects your image when you may not be present. Leaving in typos and misplaced commas is like dressing in your grubbies for a coat-and-tie / cocktail dress event. Being too wordy is comparable to dressing in an evening gown or a tuxedo for a casual get-together. Being too glib, too mannered, may be like wearing a furry rabbit costume to a party which turns out not to be a Halloween bash. Be careful. Be a perfectionist. Keep working on your statement of purpose even after you have sent it to the school(s) with the earlier deadline(s). You might have a later epiphany about your personal and academic background, your motives for applying for grad school, your long-term plans, and this epiphany may be just the thing that gets you into the school(s) with the later deadline(s). To close, the statement of purpose, in the eyes of Department Heads, Program Chairs, and Admissions Committee members, can be the most important document in the application. Other parts of your graduate-school application â€" test scores, transcripts, letters of recommendation, writing samples â€" do not say as much about you as a person as the statement of purpose can: your proudest accomplishments alongside your fondest hopes and dreams.

Learning How to Learn - Free Essay Example

Sample details Pages: 2 Words: 611 Downloads: 2 Date added: 2017/09/11 Category Advertising Essay Did you like this example? Learning How to Learn Ashley McDowell, Vanessa Hanson, and Michael James American Intercontinental University ABSTRACT In this paper, you will see how types of learners are vastly different and yet very similar at their approach to learning. This will also cover how diverse individuals are at learning. It includes examples of approaches and how each learner completes the situation, why it’s important for students to know how they learn, and how a group with diverse learners can work together. Learning How to Learn To begin, learning is simply the process in which a person engages in the act of creating knowledge and as you have new concrete experiences you observe and reflect upon them. While in doing so people blend these experiences with existing concepts and in turn begin to form new concepts that they then apply. Throughout your daily life you test these new concepts as you use them in subsequent situations. (AIU Online, 2005) Everyone learns differently and doesn’t approach learning the same way. Prime example, in a group of three, two people has the convergers learning style while the other has the assimilator learning style. Don’t waste time! Our writers will create an original "Learning How to Learn" essay for you Create order Convergers and assimilators both have the same thinking, the abstract conceptualization. They are different in several ways. Convergers like doing (active experimentation, hands on), excel in areas such as laboratories, field work, and homework. They like to ask the question, how can I apply this in practice? While assimilators learn by watching (reflective observation), they usually excel in lectures, papers, and analogies. Assimilators like to ask the question, how does this relate to that? Betcher Esichaiku, 2008) After collecting information, doing research, and actively discussing the Kolb learning styles, our group found that it was made up of two of the four styles, Convergers and Assimilators. Although there are many differences in learning styles one thing is for certain. All learning styles fit the learner to optimize their learning. Topics discussed ranged in variety, in a common situation, planning a trip, we saw that the assimilator would begin planning as much in advan ce as possible. Where the converger could just hop on a plane, bus, car etc. and just go. Good thing for Assimilators they are likely to receive special discounts for buying tickets in advance, while the convergers may not. Convergers, have a practical approach. One member of our group was tasked with giving a class on countertop installation with the necessary materials and instructions, and five days to prepare. Her knowledge of her learning style was beneficial by eliminating the stress of not knowing if she could obtain all this information and present this class. Working well alone allowed her to capitalize on another trait associated with the Converger learning style. By understanding your individual learning style and developing the skills that help you learn in a variety of ways, you make the most of your learning potential. And because your better able to learn and gather information you’ll make better decisions, and choose better courses of action( mindtools LTD, 1995-2010) allowing you to be able to work effectively in groups and teams. In understanding that other people can have quite different learning preferences, you can learn to communicate your message effectively in a way that many more people understand. References Bechter, C Esichaikul, V. 2008). Using Kolb’s Learning Style Inventory for E-Learning Personalization. Retrieved from https://www. iadis. net/dl/final_uploads/200818L015. pdf AIU Online (2005, May 15). The Learning Process and Styles [text materials]. Retrieved from AIU Online Virtual Campus. Academic and Professional Success: UNIV103:23 website. Mindtools LTD (1995-2010). Using Kolb’s Learning Style I nventory for E- Learning Personalization. Retrieved from https://www. mindtools. com/mnemlsty. html

Analysis Of Nelly In Wuthering Heights - 1577 Words

Jessica walks into school to find two kids in a full fledged fight. Jessica did not know what to do, she was in shock, so she stood there and watched. Suddenly, a teacher arrives and demands everyone to go into her room; she then takes note of everyone involved in the situation. After school, Jessica is asked to meet the teacher and principal for a short meeting regarding the incident. They wanted her view because she was a witness she was able to retell the story exactly how it happened. In the teacher’s mind she was the most reliable source because she was a bystander, she was not involved in the fight, just someone who had a first hand experience. Would you agree with the teacher’s selection of her, would you agree she is the most†¦show more content†¦I’ll not promise to keep them† (Bronte 83). She is promising to not give her special treatment, to not favor her over Heathcliff or anyone else. In turn, she does not sway the reader to favor Heat hcliff over Catherine or vice versa. She allows the reader to decide on their own how they feel about the relationship. Nelly also allows the reader to interpret on their own about how they feel about Heathcliff and Catherine’s relationship. Heathcliff and Catherine both talk to Nelly directly about their feelings regarding their relationship, allowing her to reliably unveil to the reader the truth behind how they feel. Catherine talks about how â€Å"he’s more myself than I am. Whatever our souls are made of, his and mine are the same† (Bronte 81). And Heathcliff, referring to Catherine, says, â€Å"I cannot live without my life! I cannot live without my soul† (Bronte 169). With both of them directly coming to her and expressing their feelings she is able to transparently show the reader exactly how they feel. Whereas if Catherine or Heathcliff were to retell the story they would have their own assumptions about how the other one feels, in turn likely sw aying the reader’s viewpoint. But Nelly knows for a fact and tells it that way. She also knows for a fact how Edgar and Isabella feel about Heathcliff and Catherine’s relationship first hand. She hears Edgar tell Catherine, â€Å"It is impossible for you to be my friend, and his at the same time; and I absolutely require to know which youShow MoreRelatedWuthering Heights By Emily Bronte1555 Words   |  7 Pages2015 Wuthering Heights (1847) by Emily Brontà « Introduction The novel Wuthering Heights was written in 1847 by Emily Brontà «. The plot unravels with Lockwood visiting his landlord at Wuthering Heights; as Lockwood stays the night, he starts to discover items within the home and later a fatal vision appears, which causes him great curiosity. 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The Birthday Party Free Essays

â€Å"Birthday Party† Love can fade away or be lost by even the strongest of couples in the view of society. The â€Å"Birthday Party,† by Katharine Brush relates the relationship of two â€Å"unmistakably married† couple, out for a small celebration, which goes wrong as an example of love that can not always be sustained by age. As couples get older it is harder to sustain love in front of society, and Brush shows the idea by incorporating symbolism, tone, and point of view to the story. We will write a custom essay sample on The Birthday Party or any similar topic only for you Order Now Brush uses the tone to build up the audience’s emotions toward the married couple and also identify why the situation occurred. In the begging she mentions that they looked â€Å"unmistakably married† which emphasizes the bond of love that appears on the outside. The physical aspect of their relationship is good to show because it lets society know that there is a strong bond, making it easier for the audience to react in the shocked way that they did when the incident occurred. The contradicting choice of words of Brush when describing the incident also gives the confusion that something is not right. By using fadingly pretty, beamed with shy pride, unmistakably married, hotly embarrassed and not pleased you can see a foreshadowing of what may happen according to the mixed signals. In a way, it has the reader thinking back and fort whether this is love after a long period of time. What seems to be an ordinary day out, turns into a small celebration in which we can compare the minor events as symbolism to their love. The cake that was brought out showed the wife’s affection for her husband, therefore simply signified her love to him. When the cake was rejected by the husband, it meant that the husband had little interest in her love. This reveals that the strong physical relationship that the audience saw in the beginning is false now that they see the husband hotly mad. It shows that their love is slowly decaying in front of society. The fact that they are out in public illustrates the judgment of all to what love truly is, difficult to manage as time goes on. People will always be judgmental of couples and their relationship which is why Brush describes the wife as wearing a â€Å"big hat. The big hat that she wears, after she has been humiliated by her husband, represents what most girls do during emotional tolls. They use them to cover up their emotions so that they are not pitted on by others. This attempt to hide does not work very well because Brush describes the scene where the narrator shows a sign of pity for the lonely sobbing woman. In this short story love has shifted the couple’s relationshi p in a serious way which gives the audience an opinion of how they should react according to their point of view. There are many biased forms to interpret who is to blame for a fallen relationship. The way that Brush describes the story and from what point of view she portrayed the situation it seems as though there is a feminist background on who is to blame for this relationship. Describing the woman more dramatically, â€Å"fadingly pretty† and â€Å"in a big hat,† than the man, it implies that she finds the woman to be more presentable to society; therefore carrying more about how people see her. There is evidence of acting dramatically. When she cried inside the restaurant, it can most likely show that from the point of view of the audience she was the helpless one with a broken heart and the man was very rude. Throughout life the bond of love is seen in society in different ways than they are seen in the inside. Society can change the view of love as Brush shows that love is can’t be predicted and that hopeless love is possible. If there is no hope for love as an older couple that it shows us what couples of today’s generation will go through. How to cite The Birthday Party, Papers The Birthday Party Free Essays Have you ever been so afraid that you have felt that even your hair trembled? When a delightful day starts and you are full of life but suddenly you think you are not going to tell your friends and family how much you love them, and how much you miss them before you die. At 7 o’clock in the evening I went to the cinema with some friends to celebrate my birthday. I knew that something was going wrong. We will write a custom essay sample on The Birthday Party or any similar topic only for you Order Now I knew that, that night wasn’t an ordinary night. I knew I had to go home on foot and not by car. Everything and everyone was different. My friends arrived and we decided to watch a horror movie, â€Å"Gothika†. We entered the screen but something strange happened. There weren’t any other people! In the middle of the movie somebody was calling me. I did not know the number, so I did not answered but whoever it was, he kept calling. I answered. A creepy voice whispered, â€Å"It will rain tonight.† I told my friends about it, and they laughed. â€Å"Leoni don’t be crazy! It’s just a joke! This morning the sun was shining it will not rain! â€Å"Come on do not be afraid. Calm down Leoni!† Peter soothed. â€Å"The movie we have chosen is a bit scary and she is afraid. Calm down Leoni!† Epaminondas whispered. â€Å"She is just not in a good mood.† Maria said. â€Å"I am telling you there was something scary with those words, something strange.† I whispered. At about 11:25 everybody left and I started walking back home. There was a full moon. A terrifying wind made the trees rustle. The wind whistled through the leaves like a wining sound. I was so frightened. I felt like someone was coming after me. I saw a narrow road and I decided to go home from there. Suddenly, it started raining. I panicked. A howling voice whispered, â€Å"I told you, it will rain.† Blood boomed in my ears. I wanted to run away or close my eyes and be at home but it could not happen. While I was thinking about any ideas dealing with my scariness I saw an old lady. She was a short, fat lady and with grey hair. Was she behind this bad joke? She seemed like an ordinary woman with droopy eyes and short hair. I started walking towards her when a black figure appeared. Who was he? Was he someone she knew? Was he the one that phoned me? What was this night about? The man had long, black hair and almond eyes. He was carrying something. A knife! I wanted to warn her but I couldn’t move. I was stuck and I couldn’t move my legs. I called Maria she was sleeping. Jane was sleeping too. What shall I do? Who shall I phone to come and help me? What if it was all my imagination? I phoned Chris, I didn’t say much. I just told him to come to the narrow road, near the cinema. The woman was still there. She seemed to be looking for something. The man was still behind her. I told Chris to pull me just to try and move my legs. I could walk! I could run! But I couldn’t run for long until I stopped in front of the old lady. While trembling I asked, â€Å"What are you looking for?† â€Å"My umbrella, child, didn’t anyone tell you it would rain tonight? You are all wet. Come, take my jacket!† she said. I looked behind me and I saw the man walking away. The figure became one with the dark night. When I turned around I saw him. My heart was beating so fast and I could hardly breathe. It missed a beat! He opened his mouth to say something and I noticed that he was missing a tooth. He was very scary. He whispered, â€Å"Didn’t I tell you it would rain? You thought I was joking. You did not believe me! I will make you believe me!† â€Å"Chris! Chris! Where are you?† I shouted. I opened my eyes. Chris and my friends were next to me. They were all smiling but you knew they were upset. â€Å"†Was the film so boring that you slept while we were watching it?† Chris asked. â€Å"It was a nightmare! Thank God!† I called. â€Å"You have a missed call from an unknown number.† Epaminondas said. â€Å"Oh no!† I shouted. â€Å"What’s wrong?† Maria asked. â€Å"I saw a nightmare. Don’t tell me to explain it because I cannot. Please can somebody do me a favour?† I asked. â€Å"Whatever you want! We will always be there for you!† Joanna shouted. â€Å"Can you phone this number back?† I asked. â€Å"Sure.† Joanna said. She phoned. She waited. She phoned another time. Nobody answered. She phoned from her mobile. Again. No answer. â€Å"Leoni are you sure this is the right number?† She asked. â€Å"Yes. This was the number that phoned me.† I whispered. â€Å"But†¦Ã¢â‚¬ She mumbled. â€Å"But what? What is wrong? Tell me!† I cried. â€Å"This number is not in use.† She whispered. â€Å"It is! Look it is calling me again.†Ã¢â‚¬  I complained. â€Å"Answer it.† Maria suggested. â€Å"I t will rain tonight!† A creepy voice whispered. â€Å"Oh no! This cannot be happening! Can you take me home? Please?† I asked desperately. â€Å"Hello? Can you hear me? Maria? Joanna? Chris? Epaminondas?† I shouted. But nobody could hear me. It seemed that I was trapped somewhere and nobody could hear me or even see me. Yes†¦I was dreaming!!!!!!!! I opened my eyes and suddenly the lights went on, a chorus of happy voices yelled happily happy birthday to me! How to cite The Birthday Party, Papers

Marketing Strategy for Sony Free Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Strategy for Sony. Answer: Marketing Strategy for Sony involves steps to attain future competitive position for achievement of goals of the company(Samiee 2010). Marketing strategy allows for creation of sustainable competitive advantage. It involves analysis of the current position of the company and then determining future course of action. Demographic Target Penetration: Sony manufactures products that cater to varied types of demographic group. Its market segment comprises of retail category and it plans to expand it further for womens market. Sony has analysed that women sales can contribute to 80% of purchase decisions made and over half the sales made. Designing promotional strategies to attract women will help the Company broaden market scope. Differentiation: Another marketing strategy that has been used by Sony is related to differentiation strategy. Sony expends huge amounts towards research and development activities, which are bent on innovation. Its innovativeness in consumer electronic goods especially television has made the Company market leader in the segment. High quality picture and sound of its television has made it market leader. Its innovative endeavors are focused on building a brand with high quality, convenient and unique in nature. Pricing Strategy: While introducing its product in the market Sony, keeps price at higher levels and then generally lowers it later. Market skimming pricing method, product bundle pricing and product line pricing methods are used by Sony. Prices are set by the Company based on features of the product that are accompanied along with it. It offer discounts for various sales promotions during peak seasons to attract more customers. It provides discount during sports season, seasonal discounts, Christmas and during other period. Customer Relationship Management (CRM): Sony continuously communicates with customers by means of personal communication. The Company takes feedback from its customers that forms basis of market research. These feedbacks allow development of marketing strategy. The Company welcomes feedback, suggestions and ideas from customers, which are then sent across to the product development team(Berthon 2012). This has highly affected its marketing endeavors as the process of marketing is seen to be a continuous effort. Incorporation of E-business: Sony wants to communicate continuously with its customers; in order to achieve this it has adopted e-business. Through e-business it maintains steady communication with its resellers, corporate and retail customers and other businesses. This has allowed to maintain steady link with suppliers and stores. Customers can obtain any information related to Sonys product such as purchasing to downloading of drivers. This extended features of e-business has allowed Sony to market its products readily. Social Awareness Program: Sony has been participating in various social programs that has allowed effective management related to customer relationship management (CRM). Social awareness program of Sony has enhanced its brand name and increased brand loyalty, which is a crucial component of marketing strategy. References Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Samiee, S., 2010. Advancing the country image constructa commentary essay.Journal of Business Research,63(4), pp.442-445.

Sports Marketing Essays - Hoops, , Term Papers

Sports Marketing The Grand Rapids Hoops and their marketing team are obviously in some serious trouble. Let me start out by commenting and some of the game we saw last week. When I first walked into the arena I didnt know what to expect, I had never been to a hoops game before. I had gotten there a little bit early so I figured that was the reason for the low attendance. As I waited until the game started only a few hundred more people had shown up. It was at this point when I realized that the Hoops were in some serious trouble. One of the first things I did when I got into the arena was to take a look at all the advertisements that were posted. Some of the backlit signs are saw were for the following: Budweiser, Bank 1, Voice Stream, Comerica, and News 3, there were also a few others that I did not mention. There were also some removable signs as well, but not nearly as many. A couple of the removable signs that I saw were for Franklin Express, and WXSP. In addition to those there were also signs about the shot clock for enterprise rent a car. I had never seen an add on the shot clock before and I dont think I really liked it there; it was too much into the game. The Hoops didnt have a wide variety of advertisements, it seemed like two or three companies were doing all of the advertising. And those companies that were doing all the advertising were getting advertisements put everywhere. There were even adds running on the projection television throughout the National Anthem. I think the main problem with their lack of attendance, is what we have said in class already. That problem is the Hoops arena, Van Andel is just way to big of an arena for the Hoops to be using. From there it just gets worse, its like the trickle down effect. The arena is way to big to be filled, and since it isnt filled no one wants to pay to advertise there. This only hurts the way they market their product as well. In the Hoops brochures, they say there is a phenomenal atmosphere, combined with intense fan fun. When I was there it didnt seem like the atmosphere was too phenomenal. If you are going to put a motto on your brochures and ads, you better make sure that you can provide what you are promising. If you cant supply what you promise, people will be disappointed no matter what happens at the game. Im sure that the motto would have been great back at the old arena, but not at Van Andel. I think the only thing that can really help the Hoops, is a smaller arena. People visit Ho ops games because of the fun and excitement that is provided, and Van Andel arena cant supply the correct environment. The way I see it, a lot of the things that went on throughout the game were very good ideas. I particularly like the idea of letting the little kids shoot around on the court before the game, this builds tremendous fan interaction. Another thing I thought was interesting was the play area, this seems like a really good idea. One of the other idea I really liked, was how the players stay around after the game to sign autographs. This idea is great, it builds a kind of bond between the player and the kids. Hopefully the kids will really enjoy that experience and ask their parents to take them back. Besides that, the basketball itself is really pretty good. I thought it was entertaining just watching the game, but it felt kind of like I was at home watching it because of all the silence. I think if the Hoop can get a smaller arena, it will solve a large amount of their problems. By doing this, it will intensify the atmosphere in the arena by providing more of a packed arena. By doing this it will also make the Hoops tickets seem more valuable, because there wont be as many to go around. It seems like everyone

3 Types of Not Only . . . But Also Errors

3 Types of Not Only . . . But Also Errors 3 Types of â€Å"Not Only . . . But Also† Errors 3 Types of â€Å"Not Only . . . But Also† Errors By Mark Nichol Confusion about the proper arrangement of words in sentences in which the correlative conjunctions â€Å"not only† and â€Å"but also† appear is manifested in various forms of erroneous syntax. The following sentences, accompanied by discussion and corrected versions, demonstrate three categories of mistaken sentence construction. 1. â€Å"Digital cameras are not only changing photography, but our lives.† The placement of â€Å"not only† here implies that the sentence will refer both to changing and to some other action that will occur because of the existence of digital cameras. (For example, â€Å"Digital cameras are not only changing photography but also altering our culture’s norms about privacy.†) But because changing is the operative verb for both parts of the comparison, it should precede â€Å"not only† and should be shadowed by also after the conjunction: â€Å"Digital cameras are changing not only photography but also our lives.† 2. â€Å"His hard work in math class has not only helped him make the most of his abilities but also to gradually improve them.† The phrase â€Å"not only† is misplaced in this sentence it should follow the verb phrase â€Å"has helped,† rather than be inserted between the two words which is also complicated by an extraneous use of to before the phrase â€Å"gradually improve them.† That placement would be appropriate only if it matched a to inserted before â€Å"make the most of his abilities.† But to following a form of help and a noun or pronoun is unnecessary: â€Å"His hard work in math class has helped him not only make the most of his abilities but also gradually improve them.† 3. â€Å"I think of her both as an example of someone who does her work with care and pride but also as someone who treats others respectfully.† This sentence mixes two phrasing forms for making comparisons: â€Å"both . . . and† and â€Å"not only . . . but also.† For the sentence to make sense, use one or the other: â€Å"I think of her both as an example of someone who does her work with care and pride and as someone who treats others respectfully† or â€Å"I think of her not only as an example of someone who does her work with care and pride but also as someone who treats others respectfully.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:How to Punctuate References to Dates and TimesPeople versus Persons50 Plain-Language Substitutions for Wordy Phrases