Public Relations Campaigns Article Example | Topics and Well Written Essays - 250 words

Public Relations Campaigns - Article Example They are the key people because even though the impact of the project will be felt by the whole city, those people will receive the first hand impact since they have to relocate their homes and business, suffer losses among other impacts most of which are negative. The theme of this project is â€Å"public relations campaign for the city’s development† and it aims at garnering public support from the city dwellers on the upcoming development project. The message for the above mentioned group is to persuade them to look at the positive impact the development project will have in not only their lives but also the lives of their children in future once this whole project is finished. More business opportunities will be created when tourists start to visit the city in order to view the project or participate in cultural festivals and shows that will be hosted in the completed building that wants to be developed now. There are several ways to reach the public: to have forums with them in their business areas or home locations, door-to-door campaign and especially for those who live in that area that the development project is to come up, media intervention like announcements, discussion programs, posters, and finally meetings with the city residents in halls among other ways (Gregory,